By coming up with creative environmental ideas as solutions to current critical environmental problems companies looking to improve their environmental performance can increase their employees’ willingness to be more environmentally innovative.

For instance, by simply exhibiting supportive behaviors managers can significantly help increase the likelihood that employees will attempt to develop and expand their environmental ingenuity.

Companies with sustainable development policies with stated environmental practices may help encourage an employees’ willingness to eco-innovate.  They can then influence managers to adopt behaviors that employees perceive to be supportive of environmental actions.  By doing so this will specify which behaviors and policies are most effective at supporting environmental innovations.

Companies have considerable discretion to explore different market strategies to deal with global warming and reduce greenhouse gas emissions.

Managers can choose between a greater emphasis on improvements in their business activities through innovation or by employing compensatory approaches such as emissions trading.  The overall goal of an emissions trading plan is to reduce emissions which helps to achieve pollution reduction at the lowest possible cost to society.  They can choose to act by themselves or work with other companies, NGOs, or (local) governments.